Peak in website traffic in September
There was a peak in the traffic on Cancon webpages due to a popular news item on breast cancer and because Cancon was featured in the Health EU newsletter. This shows from the website analysis carried out by the Dissemination team.
October aligned with July and August
The average amount of visitors on the Cancon webpages in September and October was 629 per month. There were 770 visitors in September and 489 in September. The amount of visitors declined by 36 % from September to October.
However, during the two previous months, July and August, the average amount of visitors was 393 per month. There were 362 visitors in July and 424 in August. October is aligned with July and August.
There is a rise in the amount of visitors in September. There are at least couple of reasons for this: in September there was a news item on breast cancer published on the website which drove a lot of traffic to the website.
Also in September Cancon was featured in the Health EU newsletter of the Commission which acquired visitors to the website. This is supported by the fact that most of the visitors on the website in September were new ones.
Growth in the amount of pages viewed and session duration
However, the amount of pages viewed per visitors grew from September to October by 10 %. In addition the average duration of session grew from 3:03 in September to 3:51 in October. This means that the visitors stayed on the pages approx. 25 % longer in October.
The Cancon newsletter drives a lot of traffic to the webpages. When the amount of visitors and from which channels they come to the Cancon webpages are examined, in both months there is a clear peak in the statistics when the newsletter is published with the most visitors on the webpages during that day.
A lot of traffic via Facebook and Twitter
Most of the visitors come to the Cancon webpages via organic search, i.e. using search engines such as Google. When the different channels are compared, the social media channels have grown most in the acquisition of traffic to the webpages.
Of these, Facebook is the biggest channel and Twitter is the second biggest. Also most of the growth in the social media channels has been in Twitter: the amount of visitors via Twitter has almost tripled from September to October.
When the social media channels are examined, the average session duration has grown from 1:28 to 7:35, meaning that visitors arriving to the Cancon webpages via social media stay there four times longer. The growth was biggest with visitors acquired by Facebook and Twitter. There was approx. five times more visitors from Facebook and two times more visitors from Twitter.
More information:
- Cancon webpage analysis 11/2015 at Dissemination
- Dissemination team, cancon@cancer.fi
Some numbers on Cancon communication.
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