Cancon has almost 500 followers on Twitter
The amount of followers has grown steadily compared with the amounts six months ago: there were 310 followers in November and 475 in the end of April. At the moment Cancon Twitter has 480 followers.
This can be seen from the analysis carried out by the Cancon Dissemination team.
The growth was biggest in February, when the account received 51 new followers. This may be due to short news items released on Cancon policy papers on the webpages in February. According to webpage analysis the news have attracted many visitors.
Tweet impressions quite high
Tweet impressions measure number of times users are served a tweet in timeline, search results, or from the profile. When the tweet impressions are examined, the total amount of impressions is quite high with the average of almost 16 000 impressions per month.
The amount of tweet impressions for Cancon have grown steadily during last six months. When the impressions of a single tweet is examined, the highest amount per tweet is approx. 2 300.
Cancon tweets are retweeted and liked often
In addition the engagement rates are quite positive. The engagement rate measures number of engagements divided by impressions. Engagement means total number of times a user interacted with a tweet; interaction can be clicks, retweets, likes, follows, etc.
In November engagement rate has been even 4.0 %, and also in February and April the rate has been 3.6 %. The average engagement rate of six months is 0.7 %.
For example according to FanBridge Blog, most people average around 0.5-1.0% engagement rates on platforms like Twitter and Facebook.
When the engagement is examined more carefully, you can see that Cancon tweets are rather popular. They are retweeted and liked often, and if a link is included other users click it. Therefore the content of the tweets seems to be interesting for Twitter users.
More information:
- Read the analysis at the Dissemination
- from the Dissemination team at cancon@cancer.fi
Some numbers on Cancon communication.
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